Posted Aug. 30, 2017 at 9:18 a.m.

Premium Lock Survey: Marketing analytics use grows, but human factor lacking (+ video)

Published: 2017-08-30 09:18:06
Updated: 2017-08-30 09:18:06

Marketing Marketing

As more companies rush to embrace marketing analytics in hopes to better understand customer data and marketing performance, there's a growing problem: The lack of adequately trained humans to make sense of the numbers. So says a new survey from Duke University....

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