Updated Jan. 30, 2013 at 6:15 a.m.

Premium Lock Super Bowl commercial to tout long-awaited new BlackBerry

Published: 2013-01-30 05:32:00
Updated: 2013-01-30 06:15:06

A BlackBerry 10 prototype A man tries a Research In Motion Ltd. (RIM) BlackBerry 10 smartphone prototype at the BlackBerry Jam Asia developer conference in Bangkok, Thailand, on Thursday, Nov. 29, 2012. RIM gained after Goldman Sachs Group Inc. upgraded the stock to buy, saying the new BlackBerry 10 phones could help it return to profitability in fiscal 2014. Photographer: Brent Lewin/Bloomberg Image 1 of 4 · Next Image…

Research In Motion formally launches its new BlackBerry 10 today in New York as it tries to begin a comeback from recent woes. A Super Bowl commercial will be used to try to hype interest in the new devices and features....

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