Posted Sep. 8, 2017 at 1:55 p.m.

Startup profile: Mesur, delivering in-ground environmental data (+ video)

Published: 2017-09-08 13:55:42
Updated: 2017-09-08 13:55:42

A Mesur bulb A Mesur bulb Image 1 of 3 · Next Image…

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"Open Your Eyes To What's Under Your Feet!"

So says Chapel Hill startup Mesur, which has developed "bulbs" designed to deliver environmental data from in the ground - in real time.

Measur"Mesur.io is fundamentally changing the way the world measures and interacts with environmental data. After you plant a mesur.io "Bulb" in the ground, it automatically calibrates and begins transmitting relevant data (light, soil moisture, ground and surface temperature, etc.) to our platform," the company says.

"The mesur.io analytics platform analyzes the data, combines it with other sources of information such as soil and plant databases, satellite imagery and weather forecasts to make concise recommendations back to you. Or if desired, it can automate processes such as irrigation. Additionally, mesur.io works with all sorts of sensor data, and can leverage your existing data to help enable smarter decisions, savings in labor, water, and raw materials."

  • VIDEO: Watch an overview of the technology at https://www.youtube.com/watch?v=XfjwL6OsWOQ

Measur, which is looking to raise $500,000, will be presenting at the CED Tech Venture Conference in Raleigh on Sept. 19-20.

Tom RumpThe initial focal points for CEO Tom Rump's firm:

Golf and turf management

"Utilizing real-time, in-ground measurements, with advanced analytics, mesur.io enables operators to accurately seed, fertilize, and water. Improved sod rooting analysis and problem area monitoring, combined with increased germination rates and lower water consumption, provide both instant return and long-term benefits. Monitoring and analyzing hotspots/areas of concern, such as freshly laid sod, allows for rapid reaction and correction."

Smart agriculture

mesur.io is transforming the crop and livestock markets. Utilizing real-time, in-ground measurements, with advanced analytics and relevant external data and hardware controls, mesur.io enables growers to accurately seed, harvest, amend soil, and minimize waste. Immediate benefits to crop yield, supply costs, farm labor overhead, and water consumption will flow directly to the operator.

Small farms and gardens

Ranging from backyard gardens to organic farms that sell their products at local farmer's markets, mesur.io works with any sized operation to bring real, actionable insights to the farmers. When margins are already so low, you need reliability. We can help save time, money, and offer recommendations for success.

This profile is one of a series featuring presenters that is published by WRAL TechWire in partnership with the CED.


Profile: Measur.io, Inc

  • Website: www.mesur.io
  • Contact: tom@mesur.io
  • Address: 1210 Holly Creek Lane, Chapel Hill, NC 27516
  • CEO: Tom Rump
  • How many employees? 3
  • Link to CED Tech Venture Company Profile: https://cednc.org/company-profile/mesurio

The Q&A

  • What is the focus of your business?  

Providing real-time actionable environmental data for golf/turf management and agriculture.

  • What is the top pain point/business application you are seeking to address?

Finding in-ground environmental data in real time is hard, time consuming and expensive.

  • What makes it unique?

We provide actionable environmental data in real time and cost effectively.

  • Why should investors be interested in your firm?

We have leading edge technology and disruptive pricing.

  • How are you financed at this point?

We are self funded and are looking to raise $500,000


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