Have something you want to market digitally? Durham startup Cultivate says its technology will “change the marketing world.” How?

“A user enters what they want to market and Cultivate creates and executes a tailored marketing plan that continuously evaluates itself,” says CEO Joe Bell.

“The system scans a robust amount of data and makes qualitative recommendations to users. As data is accumulated, the system will be able to provide predictive intelligence.”

According to Bell, his firm’s technology “will change the marketing world.  All other digital marketing software packages like Hootsuite or Hubspot only make it easier for humans to do the work by automating rote tasks.  With Cultivate, you don’t need Hootsuite since the manual work is eliminated through automating the entire marketing process a marketing agency does in planning, creating and distributing marketing content.”

Watch a video overview of Cultivate at

Bell says Cultivate combines “our extensive marketing experience with today’s advances in technology has made something like this possible. The system evaluates a number of characteristics to show users what content performs best for their audience. It also supplies qualitative recommendations to users so they’ll know what content reaches and resonates best with their audience. The Cultivate system plugs into sales objective platforms so we can attribute sales directly to marketing and will eventually be able to make sales predictions.”

Cultivate will showcase its technology at CED Tech Venture on Sept. 19-20.

This profile is written, edited and published by WRAL TechWire in partnership with the CED.

Profile: Cultivate

  • Website: http://www.cultivate.social
  • Email contact: joe@cultivate.social
  • Address: 201 W Main St, Durham, NC 27704
  • CEO: Joe Bell
  • Video link: https://www.youtube.com/watch?v=tBRrPEg3WMI
  • How many employees? 5
  • Link to CED Tech Venture Company Profile: https://cednc.org/company-profile/cultivate

The Q&A:

  • What is the focus of your business?

A user enters what they want to market and Cultivate creates and executes a tailored marketing plan that continuously evaluates itself. The system scans a robust amount of data and makes qualitative recommendations to users. As data is accumulated, the system will be able to provide predictive intelligence.

  • What is the top pain point/business application you are seeking to address?

Digital marketing is a complex and time consuming endeavor. Today, people are randomly trying to do digital marketing. They don’t really have any insights or data to drive when or how they should market a product on social media channels. Cultivate can change this.

In a world with Cultivate, people tell our software what they want to market and when events related to that product are happening. Cultivate then figures out, based on the market you are trying to reach, the content you need to publish on which media channels to reach your audience.  It asks you to provide that content while at the same time suggesting what that content should be. 

Once you provide the content, Cultivate handles the rest. It publishes the right content on the right channels at the right time, continuously evaluating metrics to maximize the impact of the marketing campaign it created.

  • What makes it unique?

Cultivate will change the marketing world. All other digital marketing software packages like Hootsuite or Hubspot only make it easier for humans to do the work by automating rote tasks. With Cultivate, you don’t need Hootsuite since the manual work is eliminated through automating the entire marketing process a marketing agency does in planning, creating and distributing marketing content.

  • Why should investors be interested in your firm?

The Cultivate technology is the first of its kind in marketing. It will truly revolutionize how all marketing is done in the future. Combining our extensive marketing experience with today’s advances in technology has made something like this possible. The system evaluates a number of characteristics to show users what content performs best for their audience.

It also supplies qualitative recommendations to users so they’ll know what content reaches and resonates best with their audience. The Cultivate system plugs into sales objective platforms so we can attribute sales directly to marketing and will eventually be able to make sales predictions.

  • How are you financed at this point?

Angel investors.