Can technology help employers better align their workforces with the firm’s strategic goals? Yes, says Durham startup All Elements.

“According to a PWC Strategy& survey, over 80% of executives say their companies aren’t always aligned behind their strategy, some parts of the company don’t understand their strategy, and their people often work on conflicting priorities. This results in less engaged workforce, poor customer satisfaction, and loss of revenue,” says CEO Mutuk Karpakakunjaram.

“At All Elements, we believe that people performance drives business performance. We transform businesses by helping leaders assess and adjust people and business performance in real-time.”

How” Watch a video overview at https://www.youtube.com/watch?v=ZDAV6O8_4U4

All Elements is presenting at the CED Tech Venture Conference on Sept. 19-20 in Raleigh.

This profile is the latest in a series written, edited and published by WRAL TechWire in partnership with the CED.


Profile: All Elements

  • Email content: mutuk@allelements.com
  • Website: http://www.allelements.com
  • Address: American Underground, 201 W Main St, Durham, NC 27701
  • CEO: Mutuk Karpakakunjaram
  • Video link: https://www.youtube.com/watch?v=ZDAV6O8_4U4
  • How many employees? Six
  • Link to CED Tech Venture Company Profile: https://cednc.org/company-profile/allelements

​The Q&A:

  • What is the focus of your business?

At All Elements, we believe that people performance drives business performance. We transform businesses by helping leaders assess and adjust people and business performance in real-time.

Our software platform aligns the work performed by your people with the strategic goals of your business, at all levels – to maximize engagement, productivity, and performance.

  • What is the top pain point/business application you are seeking to address?

Setting strategic goals using Powerpoint, spreadsheets, and emails is a static process which managers and employees find it hard to measure, track, and report their progress. Leaders have poor visibility into how works gets done, which teams overachieve, and which underachieves.

According to a PWC Strategy& survey, over 80% of executives say their companies aren’t always aligned behind their strategy, some parts of the company don’t understand their strategy, and their people often work on conflicting priorities. This results in less engaged workforce, poor customer satisfaction, and loss of revenue.

  • What makes it unique?

Most small and mid-sized businesses depend on document based manual reporting such as spreadsheets, docs, and silo applications. This makes it extremely hard for leaders to align their team and for managers and employees to have visibility into strategies and results. All Elements changes that paradigm.

Using All Elements platform businesses can align, perform, and measure both people and business performances in real-time. Using our Alignment Tracker, people at all levels will know precisely how they contribute to the overall success of their team, department, and organization.

  • Why should investors be interested in your firm?

Team – We have a stellar team comprising of nationally recognized HR industry thought leaders, product managers, business consultants, and sales and marketing experts.

Trend – HR Tech industry is going through another round of disruption. Market is shifting from annual performance review to continuous performance development model that naturally fits All Elements platform. Increase in funding activities in both people and business performance software applications. All Elements’ unique approach replaces some of these silo applications and archaic tools.

Market Size – Global spending on people and business performance software is over $14 billion. Given the problem we have in hand, hundreds of thousands of SMB companies worldwide needs an integrated solution like All Elements in order to stay relevant.

  • How are you financed at this point?

We are currently self-funded.