Posted Nov. 14, 2012 at 9:55 a.m.
Hold on to your dollars
Raleigh, N.C. — CED's "Start Something" Blog: If launching a new product, said Maxwell, the key is to find and identify a particularly well defined narrow universe of buyers. In other words, "why sell to multiple segments when you can sell to a real narrow market successfully," says venture capitalist Scott Maxwell....
VC to entrepreneurs: Go-to-market goal is to 'be lazy' in targeting
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Hold on to your dollars
Raleigh, N.C. — CED's "Start Something" Blog: If launching a new product, said Maxwell, the key is to find and identify a particularly well defined narrow universe of buyers. In other words, "why sell to multiple segments when you can sell to a real narrow market successfully," says venture capitalist Scott Maxwell....
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