Posted Nov. 14, 2012 at 9:55 a.m.

Premium Lock VC to entrepreneurs: Go-to-market goal is to 'be lazy' in targeting

Published: 2012-11-14 09:55:00
Updated: 2012-11-14 09:55:00

Hold on to your dollars Hold on to your dollars

CED's "Start Something" Blog: If launching a new product, said Maxwell, the key is to find and identify a particularly well defined narrow universe of buyers. In other words, "why sell to multiple segments when you can sell to a real narrow market successfully," says venture capitalist Scott Maxwell....

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