Updated Aug. 30, 2013 at 7:34 a.m.

Premium Lock Social media spending is up but showing results proves to be a tough cookie

Published: 2013-08-29 14:57:00
Updated: 2013-08-30 07:34:47

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How companies view the impact of social media Duke University's Chief Marketing Officer survey shows how companies view the impact of social media on their business. Image 1 of 2 · Next Image…

Corporations wants to jump onto the social media bandwagon. But companies so far have yet to see much bang for their buck, according to a survey of marketing executives conducted by Duke University....

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