Smartphone markets are growing saturated. Global smartphone shipments grew only10 percent annually to reach 354 million units in the third quarter of 2015, the slowest rate of growth since the depths of the recession, according to the latest research from Strategy Analytics.Lenovo-Motorola in 4th place.
“Smartphone growth is slowing due to increasing penetration maturity in major markets of the US, “Europe and China, Linda Sui, director at Strategy Analytics said in a statement.
Samsung grew its smartphone shipments 6 percent and finally returned to positive growth for the first time in over a year. Samsung’s smartphone growth is being driven by select price cuts and attractive new models like the Galaxy Note 5, A8 and J5.
Apple shipped 48.0 million smartphones worldwide and captured 14 percent marketshare in Q3 2015, rising from 12 percent in Q3 2014. Apple’s iPhone 6 and 6 Plus models remained popular worldwide, especially in China and the United States.
Woody Oh, Director at Strategy Analytics, added, “Huawei maintained third position with 8 percent global smartphone marketshare in Q3 2015, up from 5 percent a year ago. Huawei is expanding rapidly across Asia, Europe and the United States, putting competitive pressure on key rivals such as Lenovo-Motorola and Xiaomi.”
Lenovo-Motorola in 4th place
Sui said, “Lenovo-Motorola returned to fourth position with 5 percent global smartphone marketshare in Q3 2015, but its shipment growth rate declined minus 23 percent annually. Xiaomi tumbled to fifth place with 5 percent share and its shipment growth rate declined minus 1 percent annually. Both Lenovo-Motorola and Xiaomi are struggling to make headway in the fast-growing 4G smartphone market and they are being punished by a bullish Huawei and a resurgent Samsung.”
The full report, Samsung Finally Returns to Smartphone Growth in Q3 2015, is published by the Strategy Analytics Wireless Smartphone Strategies (WSS) service, details of which can be found here: http://tinyurl.com/p7wnlr2.
