The showdown at the Pink Ceiling on Wednesday night pitted six startups against each other in the opening round of the InnovateHER competition. And in a high-energy event before a packed house, SiNON Therapeutics earns the right to advance to the semifinal round.

“The energy in the room tonight is emblematic of the seismic shift that is about to occur for female founded or focused companies,” Cindy Whitehead, the CEO and founder of The Pink Ceiling, tells WRAL TechWire.

The showcase took place at the Pinkubator, a hub for emerging startups launched by Whitehead in Raleigh’s North Hills.

SiNON founder Afreen Allam won the pitch event in the eyes of the event judges.

SiNON Therapeutics has developed a novel method to cross the blood brain barrier, to treat a variety of diseases such as Alzheimer’s, brain tumors, etc SiNON recently received a $50,000 grant from the NC IDEA Foundation.

The other “pitchers” included:

  • NeuroVice, LLC – Developing the first oral device for epileptic patients. NeuroVice also will represent the Triangle in the 1776 Challenge Cup pitch competition.
  • Elliegrid – The pill box with brains and beauty, lets you organize medications/vitamins in seconds, set reminders, track history, and know how loved ones are doing
  • Thesis Couture- A SpaceX veteran that puts high tech in high heels by using science to make a comfortable high heel
  • SuperVize – Wearable tech for kids that tracks their location to keep groups together
  • Safe Movement – Privately show your verified STD [sexually transmitted disease] status on your phone

The Small Business Administration (SBA) is offering $70,000 in cash prizes at the national event.

Note: Read WRAL TechWire’s profile of SiNON in our archives.