While basketball fans turn their attention to March Madness student entrepreneurs representing each of the ACC universities will focus on a different kind of competition: Startup Madness.

The startup competition will be held on March 27 in the Hunt Library at North Carolina State University. Scott Kelly, who is now administrator at Duke University incubator InCube, launched Startup Madness in 2011 as a Triangle competition. Participants came from Duke, UNC and NC State. Last year, the competition expanded to include participants from 11 ACC schools.

This year’s event kicks off on March 26 with a 5:30 reception at HUB Raleigh. The madness starts the following morning as teams present and demo their business products. Judges will winnow the field over three rounds until a champion is named. The overall winner receives a trip to Silicon Valley, plus lunch meetings with Facebook and venture capital firm Kleiner Perkins.

For more information, including a link to ticket information, go here.