Updated Jul. 1, 2013 at 6:21 a.m.

Premium Lock SAS: Consumers rely on customer reviews in picking hotels

Published: 2013-07-01 06:01:00
Updated: 2013-07-01 06:21:30

SAS analyzes social media SAS analyzes social media Image 1 of 2 · Next Image…

Findings in a new study could shed light on consumer behavior in other businesses, such as restaurants or retail, but only hotels were studied for this report. In it, user reviews hold more weight than price for consumers selecting hotels. Read how SAS plans to use these findings....

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