Posted Jul. 21, 2017 at 9:00 a.m.

Premium Lock Rocket Fuel sale highlights complexities of ad tech business models

Published: 2017-07-21 09:00:00
Updated: 2017-07-21 09:00:00

E-Commerce e-commerce

After billions of dollars in venture capital investment and initial public offerings, a fragmented advertising technology (ad tech) sector is maturing and consolidating with new challengers rising to face Google, says Technology Business Research analyst Seth Ulinski....

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