Americans are turning away from live TV on the tube and tuning in to streaming services, a Nielsen report says.

That’s bad news for cable and satellite TV providers. Americans are increasingly watching TV shows and movies on Netflix, Hulu, Amazon streaming and other services.

CBS and HBO have announced standalone streaming services as well.

“The recent proliferation of new devices allows consumers to connect with content anytime and anywhere,” Nielsen reported.

“What used to be a schedule to watch programming now seems like little more than a suggestion, as viewers can choose to watch live linear programming, video on-demand, or through subscription services and apps, among other ways to tune in.”

About 45 percent of Americans stream television shows at least once a month, according to research firm eMarketer. That number is expected to increase to 53 percent or 175 million people by 2018, it says.

According to the Nielsen report, which came out Wednesday, the average daily time spent watching live TV fell 12 minutes in the third quarter to four hours and 32 minutes. That means it dropped nearly 4 percent to 141 hours per month.

Meanwhile, time spent watching streaming services jumped 60 percent to nearly 11 hours each month.

“Overall, American’s average daily time spent watching live TV decreased 12 minutes from 4 hours and 44 minutes in third-quarter 2013 to 4 hours and 32 minutes in third-quarter 2014,” the report said.

“Conversely, consumer’s daily time spent using a smartphone increased 23 minutes, from 1 hour and 10 minutes to 1 hour and 33 minutes per day. Timeshifting content (using a DVR or video-on-demand technology) continues to resonate with consumers, and while still a small part of overall usage across platforms and devices, daily time spent using a multimedia device continues to climb.”

That shift is still a small amount compared with live TV, but it is growing quickly.

“Content is still king, but consumers are shaping their own content-discovery experience, and the evolving media landscape has not lessened consumer demand for quality, professionally produced content,” Dounia Turrill, senior vice president of insights at Nielsen, said in a statement. “What has changed is the number and reliability of new media available to viewers.”

The full Nielsen report can be read online.