A new initiative approved by the Raleigh City Council calls for a variety of incentives – from funding to grants and more – in its attempt to lure more startup businesses.

The city plans to target technology, fashion and what it describes as “makers.”

The campaign would seek to augment startup-focused entrepreneurial hubs in Raleigh such as HQ Raleigh and the Underground@Raleigh. Both facilities offer shared office space and support for new and emerging companies.

While the startup recruitment plan is “still in the planning stage,” the city says highlights could include:

  • Public/private matching grants;
  • Beta testing and prototyping program;
  • Start-up challenge program;
  • Crowdfunding or Kickstarter matching funds; and,
  • Entrepreneurial exchanges with other cities.

Crowdfunding legislation, which would enable more people to invest in startups, is being considered by the North Carolina General Assembly.

Kickstarter refers to programs through which companies raise funds for new products by offering incentives to early buyers.

The City also recently published an economic development guide as part of its “R4U” or “Raleigh for You” campaign. R4U includes a website focused on economic development-related news.

Targeted for recruitment are startups focused on:

  • Technology
  • Social innovation
  • Fashion
  • Designers and makers (stressors of new and unique applications of technologies and encouragers of invention and prototyping)

The effort is part of a campaign led by James Sauls, the city’s economic development director, and municipal leaders to recruit more businesses to Raleigh.

A city delegation led by Mayor Nancy McFarlane recently exhibited at the South by Southwest Festival in Austin, Texas, as part of recruiting efforts.

The city says it plans to work with “multiple private organizations” as part of the program.