Updated Jan. 30, 2014 at 8:21 a.m.

Premium Lock Raleigh startup Yillio shows fans path to Super Bowl feasts

Published: 2014-01-30 06:25:00
Updated: 2014-01-30 08:21:19

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Route-based marketing from Yillio: Maps and more Route-based marketing from Yillio: Maps and more, as shown at Yillio's website. Image 1 of 3 · Next Image…

Yillio's mobile app offering "route-based marketing" launched during Super Bowl media day. In an exclusive interview with WRALTechWire, the startup's top executives talk about the app's connection to the big game and their goals for the future as they make a big play to refine and exploit location-based marketing....

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