CellBreaker, the Raleigh-based startup that aims to help people break cellphone contracts with no early termination fees, is launching a new service Thursday: A “contract justice marketplace” where wireless customers can switch carriers and service providers can gain new customers.

While carriers are actively advertising that they will pay the fees that can run into the hundreds of dollars to get contracts transferred, Cellbreaker is promising something different.

Basically, CellBreaker is positioning itself as an alternative to the carriers’ own “pay-to-switch” campaigns by offering a cosntant monitoring of wireless carrier contracts and alerting customers when the big companies have broken agreements, thus giving subscribers a legal out.

“In the last 6 months, there has not been one day where one of the Big Four carriers has not had an active breach of contract-that includes 97% of US cell phone customers!,” CellBreaker says.

Having focused initially on just helping consumers break their cellphone contracts and avoiding fees, CellBreaker is expanding with the marketplace it calls “Veeto.”

The key ingredients:

1. A legal out for consumers

2. A way for CellBreaker partners to “gain new customers efficiently,” as CellBreaker describes it.

While founder and CEO Jon Colgan isn’t offering many details ahead of the formal announcement, he promises in an email that the company will continue to deliver on its promise to deliver “Contract Justice for Consumers.”

CellBreaker says it “gets you out of cell phone contract in 7 days, with no ETF [early termination fees], and lets you keep your phone number.”

“Access to justice”

But Colgan has his eyes on bigger opportunities now by bringing in partners, and CellBreaker says it has “thousands” of people on its waiting list for details.

“This new marketplace—the first and only of its kind—is another step towards our global goal of giving consumers access to justice,” Colgan writes.

“For all of those obnoxious contracts that irk us—cell phone and internet, for example—now there’s CellBreaker.

“Thanks to you and the rest of the CellBreaker community, we’re getting more consumers out of obnoxious cell phone contracts every day.”

The marketplace comes after CellBreaker rebooted this spring. Running out of money, Colgan managed to secure a place at the highly respected 500 Startups accelerator in San Francisco. Not only did the company get an infusion of $75,000 in cash but Colgan and team were made part of a three-month mentoring program.

The CellBreakers obviously got more than cash, emerging with a mascot as featured with this blog but, far more importantly, the new business pitch.

Anti-carrier rant

But Colgan and company haven’t forgotten their anti-wireless provider criticism.

In a pitch to potential investors at an angel capital website, CellBreaker says providers are constantly breaking their own contracts with customers, thus providing – legally – the way out of agreements without having to pay feels.

CellBreaker monitors those big carrier contracts, looking for changes that can be exploited by disaffected customers.

“You know those cell phone contracts that folks hate to be stuck in? Cell phone carriers breach those quite often, and each breach is an opportunity to cancel the contract with no early termination fee,” CellBreaker notes.

“Two stats you might not know:

“In one 5-month period in 2014, Sprint breached its contract 8 times, which resulted in customers either paying more or getting less for their money.

“In the last 6 months, there has not been one day where one of the Big Four carriers has not had an active breach of contract-that includes 97% of US cell phone customers!

“Now you know, but you’re still stuck. Why?

“Problem 1: consumers have no efficient way to detect breaches.

“Problem 2: even if you detect a breach, you have no efficient way to jump through the cancelation hoops that the contract requires.

“So you’re stuck in a contract you hate that gets incrementally more expensive with every new breach.

“Solution: CellBreaker automates monitoring, managing, and breaking cell phone contracts.”

Now comes a new marketplace.

Let the breakups begin.