Posted Aug. 14, 2013 at 7:25 a.m.

Premium Lock The inside story: Why Raleigh startup space is so important to the Triangle

Published: 2013-08-14 07:25:00
Updated: 2013-08-14 07:25:00

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Joe Procopio writes: "It was just a little over a year ago when I was yelling at Raleigh to figure out what kind of startup hub it wanted to be. What had taken place up to that point was a lot of noise, a little traction, and too many comparisons to what was going on in Durham. ... How things have changed." WRALTechWire Insiders get the full story....

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I agree with Adam that the Triangle as a brand is already well known. That's the way I thought of this area when I was out in Silicon Valley. As in, "Cisco is an important customer for us in the Triangle", or "The Triangle is a key target market for us in the Southeast". This is similar to the Silicon Valley brand, which is really a dozen towns in the south bay. Of course they are also very competitive with each other about attracting and retaining startups and all kinds of business. But people outside of Silicon Valley rarely note they are based in Mountain View(Google), Palo Alto(Facebook), Santa Clara(Intel) or San Jose(Cisco). And as the start-ups become giants like these, they usually spread their operations around to various locations in the valley via expansion and acquisition. This is the same model and branding we should use here in the Triangle.
Glad to see your finally reporting on Raleigh. There's a lot more happening here than start-up space. You should check out some of the local companies; very impressive. Also, check out Innovate Raleigh http://innovateraleigh.com/main/ on September 11th. As a Durham born and bred native, I decided to plant my start-up in Raleigh. Light spirited competition between Durham and Raleigh will serve to raise the profile of the Triangle.
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