Posted Jul. 1, 2014 at 8:22 a.m.

Raleigh startup aims to be online publishing platform of the future

Published: 2014-07-01 08:22:24
Updated: 2014-07-01 08:22:24

Editor's note: A two-person Raleigh startup aim to make PencilBlue the online publishing platform of choice over the next decade, taking on Wordpress and Drupal, reports Editor Laura Baverman of ExitEvent.{{/a}] ExitEvent is a news partner of WRAL TechWire.

RALEIGH, N.C. - A decade of work at digital marketing agencies in Los Angeles lent Blake Callens a career-altering insight.

That someday, there had to be another option besides Wordpress and Drupal.

Little did he know that he and now co-founder Brian Hyder would be the ones building it. [On Monday] they launched the public beta of PencilBlue, a software they hope will become the leading online publishing platform for at least the next decade. 

It's a tall task for the two-man startup in Raleigh—more than 74 million sites around the world were built on Wordpress and it offers at least 29,000 plugins allowing virtually unlimited customization. Drupal is a popular open-source option for enterprises, with about a million sites. But the developer and publisher community appears to be ready for something new—simple site or blog-builders like Squarespace and Weebly are growing in popularity. Nationally-known blogger and software development guru Jeff Atwood first complained about Wordpress since 2008.

Callens calls Wordpress “a 10-year-old blogging platform that has been shoehorned into any genre imaginable and doesn't do any of them exceptionally well” and Drupal, he says, “is built by developers for developers and is a nightmare for the end user. Nine of 10 people don't need something so intense.”

{{a href="external_link-13778431"}}The full story can be read at ExitEvent.


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