Posted Dec. 30, 2016 at 5:43 a.m.

Premium Lock Online advertising to overtake TV in 5 years

Published: 2016-12-30 05:43:55
Updated: 2016-12-30 05:43:55

Eleni Marouli, IHS Markit advertising analyst IHS Markit forecasts advertising revenue will grow 7.1% to $532billion, in 2016. Advertising markets are benefitting from a strong global economy, which increased 2.4% in real terms (the highest level since 2007 excluding 2014).

TV remained the top medium for advertising globally in 2016, but online advertising will overtake it in the next five years, according to the Global Advertising Trends Report....

Read More
Read More

WRAL TechWire any time: Twitter, Facebook

Copyright 2017 WRAL TechWire. All rights reserved.
Editor's Blog

Editor's Blog

The latest blog posts from our WRAL TechWire and WRAL editors. Read more articles…

Please Log In to add a comment.

Latest for Insiders