Posted Aug. 26, 2013 at 11:15 a.m.

Premium Lock Why PR is your best marketing tool - and how to use it

Published: 2013-08-26 11:15:00
Updated: 2013-08-26 11:15:00

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Vivek Wadhwa: When I founded my own business, Relativity Technologies, in 1997, I gave PR precedence over marketing and decided we would talk about whatever the media was interested in. My employees and I might make mistakes, be misquoted, and perhaps give out too much information, but I was willing to take the chance. We would have a policy of being accessible to and totally open with the media, customers, and investors. We would let our guard down and be ourselves. The decision paid immense dividends....

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