A few big wins are helping FilterEasy hit an ambitious goal of 500 percent revenue growth in 2016.
There’s the $3 million Series A from IDEA Fund Partners, Fidelis Capital and existing investors funding a new website and branding effort along with 20 new hires. A pair of acquisitions gave the Raleigh-based air filter subscription service market share in Colorado and Mississippi. A newly-inked partnership with Just Energy, a natural gas and electricity company based in Canada, gives the startup access to its two million residential and commercial customers throughout North America.
Starting this week, their energy bills give the option to opt-in to receive air filter deliveries for an added fee.
And a two-page spread in the May issue of American Airlines’ American Way Magazine gets the startup in front of five million travelers, each of whom will be offered a 40 percent discount on their first filter shipment.
“It’s pretty tough to figure out marketing channels because the nature of the product is not very sexy,” co-founder Thad Tarkington told me late last year. “But once we figured them out, they’ve worked really well.”
FilterEasy has grown fast since its public launch in early 2014.
There’s much more to the story. Read it at:
http://exitevent.com/article/idea-fund-partners-bet-on-filtereasy-raleigh-160229
Note: ExitEvent is a news partner of WRAL TechWire.
