Editor’s note: On Tuesday, economic development group NC IDEA picked six recipients to share among $300,000 in its latest round of non-dilutive grants for startups. Here’s a profile of MV Trak as reported by ExitEvent.
CHAPEL HILL, N.C. – In his just-released movie Concussion, Will Smith portrays a doctor who discovers the lasting negative effects repeated concussions (or brain trauma) have on football players’ long-term health. Smith is nominated for a Golden Globe Award for his role in the film—he’s helping to bring awareness to an issue that has been sidelined in the sport for too long.
But football isn’t the only sport where concussions and brain trauma affect the game and its players. Soccer players—and especially female soccer players—are almost as likely to suffer concussions as football players.
Cindy Parlow Cone, the soccer star-turned esteemed coach-turned CEO and entrepreneur, suffered multiple concussions throughout her Olympic Gold-winning soccer career. Now the soccer star uses her personal story to bring awareness to the issue through the organization Concussion Legacy Foundation.
But she isn’t content with just awareness and advocacy. She’s also on a mission to deter the lasting impact concussions have on the sports community with a new technology designed to “detect which athletes need to be further evaluated for concussion symptoms” after a traumatic event (to the brain).
Users can wear the device in their ear with or without a helmet and it will measure the head impact and rotation with a 96.6% accuracy, sending the medical team and trainers reliable data to track whether an impact causes concussions.
Read the full story at:
http://exitevent.com/article/nc-idea-winner-mv-trak-gets-concussion-monitoring-wearable-ready-for-market-151215
