Moogfest is coming to Durham next week promising four days of fun, tech and music. To help festival goers as well as organizers capitalize on the experience, big data consulting firm Mammoth Data is creating a “data lake” to analyze what’s happening in real time.
So what exactly is a data lake, you ask?
“A data lake is a storage repository that holds a vast amount of raw data in its native format until it is needed. While a hierarchical data warehouse stores data in files or folders, a data lake uses a flat architecture to store data,” says website TechTarget.
Wikipedia provides additional details: “The idea of data lake is to have a single store of all data in the enterprise ranging from raw data (which implies exact copy of source system data) to transformed data which is used for various forms including Reporting, Visualization, Analytics and Machine learning.”
Moogest is set for May 19-22 at venues across Durham with crowds expected to number in the thousands across scores of events.
To gather data intelligence on what is happening and to get information for use in future events, Moogfest partnered with Mammoth, which is based in Durham, for the “data lake.”
“The data Moogfest will collect and analyze will provide keen feedback across our entire festival experience,” said KamranV, the chief technology officer of Moogfest. “Mammoth Data is making a meaningful contribution to an incredible platform for the future of Moogfest and Durham.”
The data lake will collect and house for analysis in real time information gathered from social media, wireless and other sources such as transportation.
“Our partnership will not only help provide an exceptional experience but over the next few years, Moogfest could collect the type of data that could optimize future city planning,” said Mammoth founder and president Andrew Oliver.
Mammoth works with clients to turn data from across multiple sources into actionable business intelligence, be it for marketing or sales, customer service or product ideas – or much more.
Who is Mammoth Data?
“Every company wants to be ‘data-driven,'” Mammoth says at its website. “Problem is, getting to that point isn’t easy. Having information is one thing … having useful information is another.”
“We’re Big Data consultants who specialize in helping large and mid-sized organizations actually use what they already have. By combining technologies like Hadoop with a high-level strategy, we’re able to craft systems that capture, organize and make actionable massive amounts of your organization’s data. Basically, we turn your unstructured information into real business intelligence.”
