The best product or service in the world isn’t going to make anyone rich if customers don’t know about it.
That’s a lesson a lot of entrepreneurs simply don’t learn well enough.
If you need help in taking your next Google idea to market, then check out the latest Entrepreneurs Series from Raleigh-based Southern Capitol Ventures.
The full morning program on Oct. 29 will focus on marketing – lessons learned, mistakes to avoid – with two panels of marketers talking the business of promoting and selling.
“Our panelists will offer their tips on the rapidly changing marketing landscape,” say David Jones and Jason Caplain of Southern Capitol, who organize and put on these popular events in the Triangle.
Among the topics:
- Mobile marketing, video, PR, social media, marketing automation
- Return on investment for those efforts
- Best marketing secrets and why they worked so well.
- Marketing blunders for you to avoid
- Specific marketing programs to implement in 2013
A “Global Marketing Overview” panel includes:
- William Ammerman, Director of Marketing, WRAL.com
- Katie Fabiszak, Marketing and International Managing Director, DataFlux, a subsidiary of SAS
- Gamble Heffernan, senior vice president of Strategy and Marketing, SciQuest
- Susan Wall, vice president of Marketing, Bronto
The “Tips from the Trenches” panel includes venture-backed companies that combined have raised more than $100 million:
- Dov Cohn, vice president of Marketing, Appia
- Justin Helmig, vice president of Marketing, StrikeIron
- Aaron Houghton, CEO, Boostsuite and co-founder iContact
- Billy Purser, vice president of Marketing, Digitalsmiths
- Ken Romley, CEO, Zift Solutions
Online registration is available.
The event is set at the Brier Creek Country Club in Raleigh.
(Note: Capitol Broadcasting, parent firm of WRAL Tech Wire, is an investor in Southern Capitol.)
