Updated Feb. 26, 2013 at 2:51 p.m.

Premium Lock Duke CMO study: Marketing execs to double social media spending

Published: 2013-02-26 14:36:00
Updated: 2013-02-26 14:51:26

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Social media spending to surge Social media spending to surge. (Duke CMO survey)

In the next five years chief marketing officers plan to double their spending on social media as a percentage of their marketing budgets, according to a Duke University survey of top marketing executives at 468 U.S. firms....

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