Lenovo is actively courting outside developers for its modular Moto Z family based on its Moto Z smartphone. The company has launched new initiatives to entice other companies and individual developers to make Moto Mods, including a “Transform the Smartphone Challenge.”

So far, Lenovo has partnered with JBL, Incipio, and Hasselblad to make Moto Mods, swappable components that could include projectors, speakers, blood pressure monitors or anything else developers come up with, asking them to “reimagine waht a smartphone can do.”

Lenovo is holding Moto Mod hackathons in New York City in December and in January in San Francisco. Winners of the hackathons will get the opportunity to meet with the Moto Mod development team in Chicago and potentially receive development funds.

Starting this week and through the end of January 2017, hardware developers can design their own Moto Mod and enter it to win a Moto Z.

Indiegogo, the crowdfunding platform, announced it is colloaborationg with Lenovo, Motorola and Verizon on a contest called Transform the Smartphone Challenge“.

Contestants who enter their hardware apps can win a Moto Mods Developer Kit and a new Moto Z to start on a prototype. They may also lauch a crowdfunding campaign to raise development capital.

Indiegogo said its experts will help guide the funding campaigns with strategy, creation and promotions.