Lenovo remains the world’s No. 1 PC seller but as overall sales decline across most of the industry the company is looking for ways to regain positive momentum. And a new wave of ‘detachables” – machines that can transform into different devices – is the bet, a Lenovo exec tells Business Insider.
“We’re actually combining our PC and our tablet business together right now and looking at, ‘How do we take these different form factors,'” Lenovo’s Gerry Smith, a senior vice president based in Morrisville, told Alyson Shontell.
“If you look at the whole detachable PC market, it’s actually growing, and a lot of people don’t look at it that way. And so our goal is, ‘Let’s not just look at PCs, let’s look at the whole PC usage model’ and we’ll go out and have devices across all of that.”
Smith described Lenovo’s commitment to detachables during an interview at the World Economic Forum on Thursday.
“Lenovo is making products it calls ‘2-in-1’ and ‘4-in-1’ solutions. Instead of having to buy both a tablet and a computer, for example, their products allow users to convert one product into many,” Shontell wrote.
Lenovo unveiled a host of new machines at the CES Show in Las Vegas earlier this month, including a new Yoga tablet. Lenovo said the devices were designed to generate a “wow” factor among buyers.
Statistics from analyst firms Gartner and IDC released two weeks ago that Lenovo did drive up its market share globally but sales actually only grew in the U.S. while declining in much of the world. Only Apple increased sales overall.
Lenovo operates its global executive headquarters in Morrisville.
Read more from Business Insider at:
http://www.businessinsider.com/lenovos-executives-are-betting-big-that-detachables-will-be-the-next-giant-tech-trend-2016-1
