WILMINGTON—The online B2B equipment rental marketplace started by Robert Preville and Rob Kaiser, owners of the Wilmington Business Journal, is making waves in the Wilmington startup community in early 2015.

Called KWIPPED, (http://www.kwipped.com/) it’s rapidly adding tool and equipment suppliers to the marketplace, along with a team of strong angel investors and board members. The founders’ mission is to quickly be global in scale—they’ll customize the site for language, cultural dissonance (ex hire = rent in Europe), international trade requirements and currency.

So far, they’ve got suppliers in Canada and several European countries.

But like any marketplace business, the challenge will be building the market on each side of the equation—they have yet to make their first rental. I recently sat down with the founders to learn all about the business, the background story and the plans for scaling up.

How did KWIPPED come about?

Preville is a serial entrepreneur in B2B e-commerce, starting his career as a founding employee at Atlanta’s MFG.com, a similar online marketplace for custom manufactured parts. It eventually became a portfolio company of Amazon’s Jeff Bezos.

Read the rest of the story at ExitEvent.com: http://exitevent.com/article/kwipped-uber-for-welders-3dprinters-excavators-more-150310