Updated Sep. 14, 2017 at 11:43 a.m.

Startup profile: Klearly, an 'interaction road map' for B2B sales, marketing

Published: 2017-09-14 11:43:00
Updated: 2017-09-14 11:43:38

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B2B sales and marketing professionals will be able to clearly see and close more deals with this platform, says startup Klearly.

"Many of today's marketing and sales technologies are opaque in nature, cumbersome to use, and don’t provide actionable, prescriptive intelligence," says Alex Krawchick.

"In fact, many of today's marketing and sales "analytics" solutions still only provide vanity metrics that, when considered objectively, don't provide much (if any) tangible value.

Klearly"Klearly was built by marketing and sales leaders, for marketing and sales leaders—we personally and viscerally felt the pain—so we drive straight to customer value. No more confusing dashboards and reports. No more difficult system integrations. 

"Klearly provides the first no-nonsense, intuitive, prescriptive insights engine for marketing and sales professionals."

The Cary-based startup will be making its own pitch to investors at the CED Tech Venture Conference on Sept. 19-20 in Raleigh.

This profile is one in a series of participating firms written, edited and published by WRAL TechWire in partnership with the CED.

Profile: Klearly

  • Webside: Not available
  • Email contact: alex.krawchick@klearly.io
  • Address: 92 Cornerstone Drive, Suite 127, Cary NC, 27519
  • CEO: Alex Krawchick
  • How many employees? Klearly is currently comprised of two employees.
  • Link to CED Tech Venture Company Profile: https://cednc.org/company-profile/klearly

The Q&A:

  • What is the focus of your business?

Klearly is acutely focused on helping B2B marketing and sales professionals finally understand how the interactions they have with customers influence the customer's buying process. Klearly provides the first prescriptive interaction roadmap for successful sales opportunities.

  • What is the top pain point/business application you are seeking to address?

Today's marketing and sales leaders still can’t answer the simple questions: What's working well? Why? And how can we do it again? Klearly finally answers these questions—and more.

  • What makes it unique?

Many of today's marketing and sales technologies are opaque in nature, cumbersome to use, and don’t provide actionable, prescriptive intelligence. In fact, many of today's marketing and sales "analytics" solutions still only provide vanity metrics that, when considered objectively, don't provide much (if any) tangible value. Klearly was built by marketing and sales leaders, for marketing and sales leaders—we personally and viscerally felt the pain—so we drive straight to customer value. No more confusing dashboards and reports. No more difficult system integrations. Klearly provides the first no-nonsense, intuitive, prescriptive insights engine for marketing and sales professionals.

  • Why should investors be interested in your firm?

Ask any marketing and sales professional, "What's working for you today with your marketing and sales activities?", and you'll receive either a blind stare in return, or a series of responses that don't answer the question. And in many cases, you'll receive both a blind stare and a series of unintelligible responses.

As marketing and sales professionals, we should be ashamed that we still haven't been able to answer this critical business question.

But with Klearly, now we can finally understand:

1) what's working well (and what's not);

2) who best responds to which marketing and sales interactions; and

3) when are the best times to facilitate each interaction.

  • How are you financed at this point?

Klearly is currently bootstrapped; the company will raise capital in Q4 2017.

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