There are few entrepreneurship programs at North Carolina A&T University, so when Keenan Smith (top left) and Everette Slocum (right) of Brown Box Works learned about The Startup Factory boot camp in Winston-Salem, the students were quick to apply.

They’d already built a campus information app called AggiesLand as well as Today Was A Good Day, an app for users to share positive thoughts about their days. They also had an early angel investor in Piedmont Angel Network’s Troy Knauss.

But they had a new idea called Espi—a sort of scavenger hunt app for college students to discover content around campus—and they desperately needed help with their pitch.

Meanwhile, George Dimopoulos had just graduated from Greensboro College and was getting ready to launch The Train App, a fitness app that lets coaches, personal trainers or fitness enthusiasts share 10-second or shorter instructional videos of simple exercises that people can do during a workout. It works like Twitter’s Vine app, letting users scroll through the videos to find the best.
But Dimopoulous needed help narrowing in on a target customer, and figuring out how to market to that audience.

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