Posted Jan. 4, 2013 at 9:52 a.m.

Premium Lock Improving customer experience - in a bank or a bookstore

Published: 2013-01-04 09:52:00
Updated: 2013-01-04 09:52:00

Three Ships Media Three Ships Media

Analysis: Whether a company is a bank or a bookstore, it must be asking how it can increase the return on its physical capital (each location) by raising the bar for service. If the brick and mortar location isn't differentiating the experience, then it's just a cost that must be reduced. And you can ask Border's how that movie goes......

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