Posted Jun. 16, 2017 at 1:00 p.m.

Premium Lock Smaller stores and virtual reality: Is this the future of Ikea?

Published: 2017-06-16 13:00:00
Updated: 2017-06-16 13:00:00


"We understand that the world is changing and customer expectations are changing and we want to continue being relevant," says Michael Valdsgaard, the head of digital transformation at Ikea. "We're trying to do as many things as possible to see what works ... it's like, the more the merrier."...

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