Updated Apr. 7, 2017 at 3:29 p.m.

Premium Lock How can mobile app firms can counter declining installs?

Published: 2017-04-07 11:23:00
Updated: 2017-04-07 15:29:28

Tracking Bluetooth beacons by Reveal Mobile Tracking Bluetooth beacons by Reveal Mobile

MediaPost's Gavin O'Malley published this commentary: "In some respects, the mobile boom is officially over in the States. Indeed, Adobe's latest global mobile report found double-digit declines in both app installs (38%) and launches (28%) over the past two years." So what can companies and app developers do to counter the trend?...

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