Updated Feb. 28, 2014 at 10:58 a.m.

Premium Lock High Five conference: Are you a marketing hero or a zero? But 'zero' isn't bad ...

Published: 2014-02-27 11:08:00
Updated: 2014-02-28 10:58:59

High Five conference High Five conference

Author and agency founder Joseph Jaffe challenges marketers attending the Triangle American Marketing Association "High Five" conference to be a "zero" when it comes to doing their jobs. But ZERO is an acronym for good qualities, not bad....

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