Posted Sep. 16, 2013 at 6:25 a.m.

Premium Lock Headed for IPO, Twitter already outpacing Google, Facebook in mobile ads

Published: 2013-09-16 06:25:31
Updated: 2013-09-16 06:25:31

Twitter soaring in mobile ads. The Twitter Inc. logo is displayed on computer monitors for a photograph in Washington, D.C., U.S., on Friday, Sept. 13, 2013. Twitter Inc.'s market debut will be the most anticipated initial public offering since Facebook Inc. listed last year, and the microblogging service is making sure to avoid some of its rival's pitfalls. Photographer: Andrew Harrer/Bloomberg

Ads on smartphones and tablets will make up more than half of Twitter's ad revenue this year, according to EMarketer Inc. That puts it ahead of Facebook, which generated 41 percent of its ad revenue from mobile promotions in the latest quarter. Google, the largest search engine, is estimated to get slightly less than one quarter of its revenue this year from mobile ads, EMarketer said....

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