Posted Oct. 21, 2016 at 6:49 a.m.

Premium Lock Expert says: Consumers need shared values, not science and data

Published: 2016-10-21 06:49:47
Updated: 2016-10-21 06:49:47

Charlie Arnot talks values at AgBiotech Summit. AgBiotech Summit 2016 audience listens intently as Charlie Arnot details what effective communication requires, and why scientists and businesses frequently get it wrong.

Many biotech companies may be trying to create consumer acceptance and trust for products such as genetically modified organisms (GMOs) and other new technologies the wrong way....

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