MaxPoint, which has developed proprietary technology to help advertisers target customers down to neighborhoods, has zeroed in on London as the site for a new European headquarters.
The fast-growing, privately held company says the London move reflects a need to be closer to its widening customer base.
“The expansion of our business to the United Kingdom is another milestone for MaxPoint and a result of our unique ability to help brands and retailers reach consumers at a local level to drive in-store sales”, said Joe Epperson, CEO of MaxPoint, in announcing the move Tuesday. “It was a natural progression for us to expand our operations to Europe as many of our customers already have a global presence, and being on the ground here allows us to have a more collaborative relationship.”
Jeanette Taylor, who has more than 20 years of experience in advertising, will lead the European effort. She has served as United Kingdom country manager.
MaxPoint’s recent office move into larger office space in Morrisville reflected the company’s remarkable revenue growth.
The privately held company’s sales have jumped nearly 32,000 percent from 2008, according to Deloitte. That increase was good for ninth on the 2013 Deloitte Technology Fast 500 list and second best among Internet companies.
MaxPoint utilizes what it calls “Digital Zip” technology to help advertisers target advertising and promotion down to neighborhood levels. The technology gathers “billions of in-store purchases” then crunches the numbers to identify trends.
The firm works with data customers to turn the data into what it calls “hyperlocal digital campaigns” that target potential product buyers. Campaigns are based on data, not assumptions, the company says.
MaxPoint also tracks and breaks down buying by brands, including generics, and creates customer profiles.
MaxPoint has raised more than $10 million in venture capital.
