Updated Oct. 23, 2013 at 7:11 a.m.

Premium Lock Cree CEO: New bulbs build brand, 'drive the conversation' on LED lighting

Published: 2013-10-23 07:07:00
Updated: 2013-10-23 07:11:22

Inside Cree's new LED bulb  Inside Cree's new LED bulb: A graphic shows how Cree assembles some 18 LEDs around in an assembly called a "Filament Tower" that helps the bulb mimic the filament performance in an incandescent bulb. Image 1 of 2 · Next Image…

Cree's latest revenue, earnings and margin forecast on Tuesday disappointed investors and shares tumbled in after-hours trading. But in a conference call with analysts, Chairman and CEO Chuck Swoboda spoke confidently about the company's surging sales, especially for its recently introduced LED bulbs for consumers. He sees these bulbs as helping Cree build its brand and expand its opportunities in the big markets: Commercial LED lighting....

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