There’s apparently little game playing going on at the Catalyst conference in Las Vegas.

Ecommerce services provider ChannelAdvisor (NYSE: ECOM), which puts on the annual event, was all business Tuesday with two announcements that could be very significant.

The company recently expanded its efforts into sales-rich China and on Tuesday disclosed a deal with the Chinese Internet giant Alibaba designed to further expand sales.

Also, ChannelAdvisor rolled out a new tool that it sales will help clients better manage sales campaigns across multiple ecommerce platforms.

Opening Up China

First, the Alibaba deal.

“China is one of the largest and fastest-growing ecommerce markets in the world, and Alibaba is leading the way,” said ChannelAdvisor Chief Operating Officer David Spitz in announcing the deal. “Given our investments in China and cross-border trade, integrating with Tmall.com was a natural step for us and opens up new avenues of growth for our customers.”

ChannelAdvisor is integrating Alibaba’s Tmall Global solution into its suite of services, giving its customers greater access to Chinese markets.

Financial terms were not disclosed.

Read the full press announcement online for more details.

The New Tool

ChannelAdvisor’s new campaign management tool, called Digital Marketing, is designed to help merchants keep better track of online commerce campaigns as markets increase in complexity and competition. 

“Having worked with retailers and manufacturers for over a decade, we’ve seen the digital marketing space explode in complexity,” said  Spitz in the announcement. “To stay ahead, retailers need precise and real-time linkage between their products, campaigns, tracking, and optimization across more channels than ever. ChannelAdvisor Digital Marketing brings all of these capabilities together on a single, integrated platform, giving our customers a strategic competitive advantage.”

Features include:

  • Integrated price, quantity and bidding to make it easier, more efficient and more effective to manage disparate advertising channels
  • Cross-device conversion tracking to best manage mobile traffic and measure it against traffic from PCs and tablets
  • Automation of complex, time-consuming tasks such as keyword generation, data transformation, seasonal bid adjustment and overall bid management
  • Actionable Retail Insights—ChannelAdvisor’s array of analytics and reporting—to ensure qualified traffic to retailers’ websites through:
  • Cross-channel reporting for correlations
  • SKU-level reporting for granular-level performance
  • Attribution and assist tracking
  • Competition Watch for insights into competitors’ ads and positions
  • The ability to easily insert products and brands into the conversation on social media sites such as Pinterest and Facebook
  • Flexibility and control for retailers to manage campaigns internally or outsource to ChannelAdvisor’s team of Managed Services experts

For more information, read the full announcement online.