Salary.com Signs on for Ad Management Services from Accipter
"Our ad server was outdated and we needed to get up to speed with an increasingly demanding market," said Kevin Plunkett, vice president of media sales for Salary.com. "We feel that Accipiter's AdManager will allow us to win more ad dollars in a highly competitive advertising sales marketplace."
Salary.com plans to utilize Accipiter's hosted solutions such as AdManager GeoTargeting to deliver ads based on a customer's geographic location and User Registration to collect demographic information.
Accipiter: www.accipiter.comCopyright 2013 by Capitol Broadcasting Company. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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