Posted August 18, 2004
Report Shows SAS as No. 1 in Marketing Automation Sales
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CARY —
IDC says the market segment will produce $1.49 billion in revenues this year.
SAS has a 7.9 percent market share, or $117 million in 2003, according to IDC. Its growth rate of 24.1 percent was the largest and also far exceeded the 1.4 percent overall increase in spending.
IDC estimates the market will hit $2.31 billion by 2008.
SAS: www.sas.com
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