Updated Feb. 7, 2012 at 2:38 p.m.
Social Bowl early winners (McKinney graphic)
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Ad agency McKinney and social media data firm EvoApp tracked and are now analyzing tons of social media data "buzz" generated by Super Bowl-related advertising campaigns. The early analysis shows brands that paid their fans with contest offers harvested the most benefit.Copyright 2013 WRAL Tech Wire. All rights reserved.
Who won 'Social Bowl'? Super Bowl ads paying fans to play
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Social Bowl early winners (McKinney graphic)
Image 1 of 2 · Next Image…
Ad agency McKinney and social media data firm EvoApp tracked and are now analyzing tons of social media data "buzz" generated by Super Bowl-related advertising campaigns. The early analysis shows brands that paid their fans with contest offers harvested the most benefit.Copyright 2013 WRAL Tech Wire. All rights reserved.
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