FierceMarkets founder invests in Three Ships Media
Three Ships Media
On The Web
Site Search
Get the latest news alerts: Follow LTW at Twitter.
Local Tech Wire
RALEIGH, N.C. – Jeff Giesea, founder of FierceMarkets, is the new chairman of Three Ships Media, a social media marketing and research firm after making an investment in the company.
The amount of the investment was not disclosed.
Giesea’s funding is the first outside money the company has received, according to Chief Executive Officer Zach Clayton. Three Ships Media, which is based in Raleigh, launched in 2009 and already has more than 30 clients.
Clayton, a recent graduate of Harvard Business School, is the firm’s founder.
“For many years, Jeff has been a mentor and thought partner, and since the inception of Three Ships Media, he has served as an advisor,” Clayton said. “The investment of both time and financial capital into the company strengthens our ability to help clients take advantage of the massive social media marketing opportunity.”
Giesea built a company that produced a series of targeted e-mail newsletters. He sold the firm to Questex Media in 2008.
Three Ships Media is also looking to expand its staff. The firm is looking to hire a marketing director, account manager and sales associate.
Its Emerging Media Research Council, which conducts research for clients, also is growing, topping 30 clients, including national associations, marketing service firms and Fortune 100 companies.
According to Clayton, Three Ships Media has also helped clients place Web advertising at well under Google Ads rates, produce higher page rankings in Google and improve qualification of leads.
“Social media marketing budgets are forecast to grow more than 30 percent annually for the next four years,” Giesea said in a statement. “Three Ships Media is already demonstrating value for customers, and I’m thrilled to support the Three Ships team.”
“Interruption marketing can only get you so far,” Giesea added. “Social communication has become an essential piece of the marketing mix, and Three Ships is bringing business discipline and know-how to help marketers through the process.”
Copyright 2012 WRAL Tech Wire. All rights reserved.
Featured
Hot Off The Wire
- Red Hat's new Fedora lead; Cree LED breakthrough; Google, Cisco top 'green' list; Oracle rejects SAP settlement; Yahoo board shakeup
- Will Cisco report progress in its turnaround efforts?
- Cisco server fire threat; Lenovo Android upgrade; cloud startup vs. Cisco; Epic's Blesinski to host awards; Google 'Solve for X'
E-mail Preferences
The Skinny
- Groundwork Labs refocuses mission as Triangle Startup Factory nears launch
- Epic Games' Tim Sweeney reaps arts Hall of Fame honor today
- Charlotte's startup efforts pick up steam as more data pours in
- 'Battle in Bay 7' returns - Are you techies ready for some basketball?
- Inside RTP's new angel fund: Founders meeting 'significant' need
- Who won 'Social Bowl'? Super Bowl ads paying fans to play
- RTP broadband firm Overture, minus two top execs, launches new look
- Will RTP-based ChannelAdvisor go public? They're thinking
- What brands are winning Super Bowl hype? Two Durham firms to find out
- In Super Bowl of social media, Patriots win, Triangle firm says