SAS offers analytics service focusing on social interaction, decision making
Get the latest news alerts: Follow LTW at Twitter.
Local Tech Wire
CARY, N.C. – SAS, the world’s largest privately held software firm, is expanding its focus on social media and related activity with a new service that focuses on interaction in consumer decision making.
Called SAS Customer Link Analytics, the offering is designed to enable users to analyze interactions between users through such media as text messages as well as online and in phone calls. SAS will utilize social network analysis technology.
“Communications service providers need to better understand how customers are using their products and making buying decisions,” said Ken King, director of SAS Telco and Media Convergence. “Marketers knew some customers had significant influence over others, but now, with SAS Customer Link Analytics, they can finally quantify that influence and leverage those insights for competitive advantage.”
Featured
Hot Off The Wire
- Red Hat's new Fedora lead; Cree LED breakthrough; Google, Cisco top 'green' list; Oracle rejects SAP settlement; Yahoo board shakeup
- Will Cisco report progress in its turnaround efforts?
- Cisco server fire threat; Lenovo Android upgrade; cloud startup vs. Cisco; Epic's Blesinski to host awards; Google 'Solve for X'
E-mail Preferences
The Skinny
- Charlotte's startup efforts pick up steam as more data pours in
- 'Battle in Bay 7' returns - Are you techies ready for some basketball?
- Inside RTP's new angel fund: Founders meeting 'significant' need
- Who won 'Social Bowl'? Super Bowl ads paying fans to play
- RTP broadband firm Overture, minus two top execs, launches new look
- Will RTP-based ChannelAdvisor go public? They're thinking
- What brands are winning Super Bowl hype? Two Durham firms to find out
- In Super Bowl of social media, Patriots win, Triangle firm says
- Big job cuts coming at IBM? Don't be surprised
- Erskine Bowles is among those who can cash in big time on Facebook IPO