Updated Aug. 1, 2012 at 6:38 a.m.
Wildfire
Companies such as Salesforce.com Inc. have been buying startups that specialize in social-media marketing, seeking to capture a bigger slice of advertising budgets devoted to reaching consumers who interact over the Web. Google has stepped up its efforts in social with Google+, a service it started last year that competes directly with Facebook....
Google buys social media startup Wildfire for $250M
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Wildfire
Companies such as Salesforce.com Inc. have been buying startups that specialize in social-media marketing, seeking to capture a bigger slice of advertising budgets devoted to reaching consumers who interact over the Web. Google has stepped up its efforts in social with Google+, a service it started last year that competes directly with Facebook....
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