Updated Jul. 19, 2012 at 12:46 p.m.

Premium Lock Microsoft hires pollster Mark Penn to lead consumer efforts

Published: 2012-07-19 12:46:00
Updated: 2012-07-19 12:46:58

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Steve Ballmer introduces the Tablet Steve Ballmer, chief executive officer of Microsoft Corp., speaks at a news conference launching the company's Surface tablet computer at Milk Studios in Los Angeles, California, U.S., on Monday, June 18, 2012. Microsoft unveiled its own Windows-powered tablet computer called Surface, altering its strategy of focusing on software and relying on partners to make the machines in a renewed attempt to take on Apple Inc.'s iPad. Photographer: Jonathan Alcorn/Bloomberg *** Local Caption *** Steve Ballmer

Microsoft CEO Steve Ballmer says Mark Penn, who was Hillary Clinton's top advisor in her 2008 presidential campaign, "will help us more effectively reach new consumers and grow market share."...

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