Google to buy apps firm; Oracle to acquire social media company
Both companies announced acquisitions Tuesday.
Google is buying Quickoffice, the maker of a widely used mobile application for working on documents created in Microsoft's programs for word processing, spreadsheets and presentations.
The deal announced Tuesday gives Google Inc. more tools to undercut Microsoft Corp., one of its biggest rivals, as more people get work done on smartphones and tablet computers.
Quickoffice makes those devices compatible with Microsoft Office even if the software suite isn't installed on them.
More than 400 million devices are currently equipped with the Quickoffice app, which costs $15 to $20. It works on several types of devices, including Apple Inc.'s iPhone and iPad and those running Google's Android software.
Financial terms of the acquisition weren't disclosed.
Quickoffice is based in Plano, Texas. Google is based in Mountain, View, Calif.
Oracle is buying Collective Intellect Inc. for an undisclosed sum as it expands its social media tracking services.
Collective Intellect helps businesses monitor and respond to consumer conversations on Facebook, Twitter and other social media platforms. Clients can then use this data to improve products, customer service, marketing campaigns and find new customers. The privately held company was founded in 2005 and is based in Boulder, Colo.
The software maker announced the deal Tuesday, one day after Salesforce.com Inc. said that it would buy social media marketing company Buddy Media. As more companies promote themselves on social media, technology companies are looking for ways to help customers manage their presence in those mediums.
The acquisition of Collective Intellect is expected to close in the second half of the year.
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