Posted Mar. 14, 2012 at 7:01 a.m.
Melvin Hughes, a homeless man hired by BBH Labs to provide and promote a mobile 4G Wi-i service during SXSW, holds the T-shirt he was given by the marketing agency in Austin, Texas on Tuesday, March 13, 2012. Hughes said he was paid $20 for each six-hour shift over four days this past weekend and he may receive extra money if those who used the online 4G service made a donation.(AP Photo/Jack Plunkett)
BBH Labs gave 13 people from Austin's Front Steps Shelter mobile Wi-Fi devices and T-shirts that announced "I am a 4G Hotspot." The company paid them $20 up front and a minimum of $50 a day for about six hours work during the South By Southwest conference.Copyright 2013 by The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
Homless 'hotspot' stunt causes furor at tech conference
Post a comment
Print this blog postE-mail blog post
Share
Melvin Hughes, a homeless man hired by BBH Labs to provide and promote a mobile 4G Wi-i service during SXSW, holds the T-shirt he was given by the marketing agency in Austin, Texas on Tuesday, March 13, 2012. Hughes said he was paid $20 for each six-hour shift over four days this past weekend and he may receive extra money if those who used the online 4G service made a donation.(AP Photo/Jack Plunkett)
BBH Labs gave 13 people from Austin's Front Steps Shelter mobile Wi-Fi devices and T-shirts that announced "I am a 4G Hotspot." The company paid them $20 up front and a minimum of $50 a day for about six hours work during the South By Southwest conference.Copyright 2013 by The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
Log in or upgrade to view WRALTechWire Insider content
To access this premium content and other benefits, become a WRAL TechWire Insider. Daily, monthly, and annual memberships available.
Please Log In to add a comment.
Best of TechWire Insider
OUR INSIDERS
WRAL TechWire Editor
The Skinny
NC Biotech Center braces for worst as Senate slashes budget, too- ArchiveSocial, a new Durham success story, brings home international award
- Durham's high-tech infrastructure, talent lure Virginia company
- Lenovo acknowledges layoffs in Morrisville as part of shift to 'PC Plus' strategy
- Raleigh-based PRA International eyes public offering
- Will lightning strike again for veteran entrepreneur Brian Handly at StepLeader?
- Raleigh app developer StepLeader lands $4.4M in first fund raiser
- IBM opens Linux center in China, says it will work with Red Hat
- Red-hot Raleigh startup WedPics hauls in $1.1M in funding
- New Triangle venture capital firm slowly emerging from shadows