UHS officially changes to Vidant Health in eastern NC
Eight hospitals in eastern North Carolina marked the "birthday" of Vidant Health by unveiling new signs this week.
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By WRAL Tech Wire
GREENVILLE, N.C. – University Health Systems of Eastern Carolina is now Vidant Health.
Eight hospitals in eastern Carolina marked the "birthday" of Vidant Health by unveiling new signs this week.
In late 2011, UHS announced plans to launch a new brand for the health system.
"The new brand identity pulls together all the important services and facilities that make up our organization that is uniquely ours. It is legally protectable and reflects who we are," said Dave McRae, chief executive officer of Vidant Health.
During the last decade, the system has grown from one hospital to a network of interconnected physician practices, more than 11,000 employees, 10 hospitals, home health and hospice programs and wellness facilities.
"As our health system continued to grow, we found that many of our patients didn't realize all that we offered," said McRae. "By uniting all of our hospitals, programs and services under one brand, we will improve access to quality health care in the region by enhancing the patient's experience and improving health outcomes."
As one of the largest employers in eastern North Carolina, Vidant Health supports communities economically as well as medically.
"For years, the name University Health Systems has stood for the highest level of care in eastern North Carolina. As we continue to evolve and strengthen our integrated system, the time has come to evolve our name as well," said David Womack, chairman of the board of directors.
In late 2011, University Health Systems of Eastern Carolina had announced plans to shorten its name to UHS. In September, University Health Systems was informed by Pennsylvania-based Universal Health Services that it holds a trademark registration for the letters "UHS." As a result, University Health Systems decided to undertake a change of direction with a complete rebranding program, culminating with the selection of the Vidant Health.
The Vidant Health system now includes Albemarle Hospital (no name change), Vidant Beaufort Hospital, Vidant Bertie Hospital, Vidant Chowan Hospital, Vidant Duplin Hospital, Vidant Edgecombe Hospital, The Outer Banks Hospital (The Outer Banks Hospital is a partnership between Vidant Health and Chesapeake Regional Medical Center), Vidant Medical Center, Vidant Pungo Hospital, Vidant Roanoke-Chowan Hospital, Vidant Home Health and Hospice, Vidant Wellness Centers, Vidant Medical Group and is affiliated with the Brody School of Medicine at East Carolina University.
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Copyright 2012 WRAL Tech Wire. All rights reserved.
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