So how does a small but growing Raleigh company decide to take on the big-guy wireless providers?
In an interview with Fast Company, Bandwidth Chief Executive Officer David Morken shares three key steps to developing “the impossible” – the recently launched Republic Wireless and its $19 a month unlimited service, a hybrid mix of cellular and WiFi technologies.
The steps:
1. Come up with an impossible idea … don’t give up!
2. Highlight the barriers.
3. Brainstorm them away.
“He appreciates the strategic value of turning the impossible into the possible; he knows that innovations and successful products and fast-growing companies chisel out their greatness by doing what competitors view as impossible,” Fast Company reports.
“This habit of pursuing the impossible and making it work is fundamental to growth and innovation. Let’s look at how he does it so that we too can apply a systematic process to turn our impossible into possible.”
The full story can be read online.
